Advantages of Accepting Credit Cards

Being able to accept credit cards for home-based businesses makes the business more attractive to customers, who appreciate the convenience of charging their purchases. The ability to accept credit cards may also result in increased sales, because customers are better able to make impulse purchases, since they can pay for them instantly. Another benefit of accepting credit cards is that the payments don’t bounce as checks do when there are insufficient funds. You’ll know at the moment when you process the payment if your customer has a balance that can cover the cost of the transaction. Finally, justly or unjustly, the ability to accept credit cards for home-based businesses gives the entrepreneur more credibility and the appearance of being more established than those businesses that accept only cash and checks.

Some home-based business owners are intimidated by the process of accepting credit cards and/or worried about the associated fees. Indeed, fees used to be outrageous, but the growing popularity of e-commerce and the power of the Internet have created a variety of new options for home-based business owners. Today, accepting credit cards isn’t all that difficult, and the increased sales volume and other benefits almost always outweigh the fees that business owners have to pay for this capability.